Okay, we might not be able to top John Ford directing John Wayne, but when the cameras roll, we’re all action. Big Sky’s directors, producers, production coordinators and technical specialists make sure everything goes according to plan when it’s time to bring your ideas to life. Can you tell we like John Ford around here?
Because every production is so unique, it’s not really possible to outline too many specifics here. Your video may contain video footage, 2D or 3D animation, photos or text. “Video” can mean a lot of things, but here are the basic elements and some key takeaways for each.
Camera Footage: There are a LOT of cameras out there and they all have strengths and weaknesses. If you plan ahead you can be sure to get the right type of camera(s) that suit your production needs.
Hard Drives and Media Cards: Tape is dead. Most high end production is done on digital media cards and that data needs to live somewhere after shooting. Plan to have at least two hard drives for your media, in case one fails. After production, we recommend that the client gets one and leaves one with the producer for any last minute or future changes. You might not have time to ship it!
Motion Graphics: Graphics are cool. They also open a lot of doors, some good and some maybe not. Quality motion graphics require both talent and experience, as well as time and money to create. It’s great that you can make anything with graphics, but be sure to build in time for approvals, revisions and unexpected complexities since cool graphics can be somewhat experimental in nature to be original.
Photos: If you have high quality images and lots of them, animating photos can be a great way to make video. A good rule of thumb is 3-4 seconds per photo in a montage, but you may need more if you want to cull the best stuff or have a snappy pace. If you plan to do any screen movement within the picture, make sure the resolution is large enough to do so.
Music: Nothing makes or breaks a video like music. There are plenty of royalty free music sites with instrumental tracks available for purchase. You can also get much more impact by custom scoring the piece, but that costs a good bit more too. You can’t use music from your favorite artists or movies unless you have the composer’s permission in writing.
Text: Gather information like the spelling of names and your subject’s title during production, it will save a lot of hassle later!