Video production can be deceptively complex.  It’s very easy to watch a cool video and get excited about making one like it. The trouble is that it’s not always so easy to know what really went into making it (the discussions, the planning, the scripting, etc).  If you want to get a video produced, having a clear understanding of the steps involved (and why they are there) can save you time, money, headaches and yield a far superior product.  The video production process is divided into 4 phases:

Concept Development & Scripting



Post-Production & Delivery


These phases can shift around a bit per project.  For example, you might be in post production and need to go back to phase 1 and re-write the script, or maybe plan additional shoots.

The Big Take-Away

Plan.  Plan.  Plan.  Then plan some more.