Humana Whiteboard Campaign

The Need:

Humana’s newly formed Digital Marketing Group was looking for videos with viral potential to illustrate complex health care topics in a fun, non-threatening way.

How We Helped:

Working from concepts and scripts provided by Humana’s Louisville Ad Agency, we created more than 30 “whiteboard” videos utilizing simple drawings, fun sound effects, and quirky voiceovers that have received millions of hits on Youtube.  Big Sky is still creating videos for this campaign and we have branched out to internal whiteboard video sales tools.  We have also utilized this concept for clients ranging from Lilly Pharmaceuticals to Network Solutions.